With a U.S. population of 78 million Baby Boomers -
who control 67% of the nation’s wealth ….WHY WOULDN’T YOU?
"Most companies are going after the 18- to 34-year-olds. Look, there ain't many of them, and most of them have no money. The most important markets today are women, boomers, and geezers (quirky old people). Businesses are idiotic to pass up on marketing to old people, who generally have far more money than the younger set."
Who are the Baby Boomers and why are they important to your business?
Baby Boomers are those who were born between 1946 and 1964. There are currently 78 million Baby Boomers in America. 1 in 3 adults in America is a Baby Boomer - one-third of your customer base is more than likely a Baby Boomer. Contrary to popular belief, the majority of baby boomers are not fading away into their golden years. Instead, Baby Boomers expect another 20-30 years of impact and influence. Many baby boomers are at the peak of their earning years and have comparatively large discretionary incomes to spend.
But, Baby Boomers feel that they are being ignored by many marketers despite their willingness to spend. As reported in Business Week, two thirds of people in their 50’s believe that “advertisers target people younger than I am”.
To grow your business, in this economy…..target this influential market segment --- The Baby Boomers !
"The Baby Boomer News” magazine is for the baby boomer at any level. The magazine has a commitment to be a platform to provide useful, entertainment and timely local, social, civic and economic information of value and interest to the baby boomer demographic. The Baby Boomer News through its magazine, online venue, events and editorial content, will be a vessel to inform the baby boomer population and will encourage interaction. Our mission is to promote the concept of "boomer power" in the community/nation under the mantra of “paying it forward”.
Baby Boomers are waiting for you to speak to them.
By focusing your advertising dollars on this vibrant and discerning market you can win a whole new demographic. Marketing to Baby Boomers = Profit Potential
